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How to choose a website domain name when building a website?
Tags: Website domain name | Author: admin | VISITORS:101 |
25Apr
2020 Regardless of corporate website, personal homepage or blog, an independent domain name is required. In the previous article, we talked about the meaning of domain name suffix, and we understand that choosing a domain name suffix is very important. A good domain name is self-evident for your website. Today we provide some suggestions for choosing a domain name. Some of the suggestions are very important and depend on the purpose of your domain name. The domain names for corporate websites and personal homepages must have different priorities. But generally speaking, these suggestions are still very helpful.

Enterprises should insist on choosing domain names with the .com suffix.

.com is currently the most used top-level domain name. If you are choosing a domain name for your company, it is necessary to choose a .com domain name, which can increase customers' trust in your company. .com domain names usually give people a more professional and international feel. And .com is the easiest domain name to remember. Of course, there are also many successful companies whose domain names are .net, .org, or others. But for a start-up company, when your customers enter your company's domain name, they may not remember .net as the name. .com is not a minority, and there may be some exceptions. If your company's main business is concentrated in a certain region, you can also choose a local top-level domain name, such as .us for the United States, and .hk for Hong Kong. .

Domain name uses unique spelling method

Try to find a domain name that has only one way to spell it. If there are several spelling methods based on the pronunciation of your domain name, users will easily get confused when typing. Therefore, it is best to choose a domain name that users can write accurately as soon as they hear it.

The shorter the domain name, the better

The shorter your domain name is, the easier it is to remember and make it easier to type. Moreover, it is also more convenient for your users to tell others your domain name. These are all good things for your company.

The commercial value of domain names

The easiest way to judge whether your domain name has commercial value and competitiveness is to imagine how comfortable it would look when it appears on a billboard. This is not only very important for commercial websites, but also for personal homepage domain names.

Try not to use connectors

If possible, try not to choose domain names with connectors. It is true that there are still many companies whose domain names use connectors or even two or three connectors. But the two most fatal problems with using hyphens are that users can easily forget the position of the hyphen and it is easy to ignore the hyphen. Moreover, a website with added link characters can easily make users feel that the website is a copycat. You definitely don’t want to give users this impression.

Other top-level domains

If you find the perfect .com top-level domain name, it's also necessary to purchase other top-level domains and then redirect to your domain name. For example, if you purchase the domain name zt-web.com, you can purchase the domain names .net, .org, and .biz at the same time, and then redirect to .com. This has two advantages. When people enter the suffix .net, they will automatically jump to your website. And it can prevent others from registering these domain names to confuse your customers and weaken your website traffic.

Is the domain singular or plural?

When choosing a domain name, one thing worth considering is whether to choose a singular domain name or a plural domain name. In fact, the best way is to register two domain names together, then choose a good-sounding domain name and point the other domain name to it. Remember that a good-sounding domain name is more attractive to users.

Domain name price

Registering a brand new domain name costs about 100 yuan a year. But there are also people who auction their existing domain names online, and purchasing their domain names usually costs tens to hundreds of thousands of dollars, or even more, not including annual registration fees.

Domain name keywords

It is best for the domain name to be related to your own website content or target keywords. If you want to aspire to become a website like Sina, Sohu, etc., this is not so important at this time. After all, domain names such as sina and sohu are different from their respective domain names. The website is basically irrelevant, they are more like a brand. For most companies, they should choose a domain name related to the content of their website. For example, if you choose to build an SEO website, then it is best to have the three words SEO in your domain name. When the target users of the website see your website You can know from the URL that your website is mainly for SEO, and you will click on it. Especially for English websites, the website target keywords appear in the domain name, which can be a lot of extra points for website optimization.

Avoid replacing domain names with numbers

Although numbers are allowed in domain names, try not to use numbers to replace common words, such as "4" for "for" and "2" for "to." This looks complicated and difficult to remember. However, it's also a good idea to add some easy-to-remember numbers to your domain name.

Do not use slang when spelling your domain name

Just like don't use numbers instead of common words, it can be confusing and hard to remember.

Note the number 0 and the letter "O", the number "1" and the letter "l"

The number "0" and the letter "O", and the number "1" and the letter "l" are like twins, which are easy to confuse, and their positions on the keyboard are also very close. Therefore, when designing a domain name, you must consider whether the "0" and "O", the number "1" and the letter "l" in the domain name will be confused by people.

The domain name must be distinctive

Fifteen years ago, no one knew what "Google" was, but now Google.com is a domain name with great commercial value and uniqueness. Don't be fooled by your cleverness. When you rack your brains and can't think of a suitable domain name, it is also very good to choose a distinctive and catchy domain name.

Convenient input area for keyboard

There is no doubt that the easier it is to input the domain name, the better. Do not put the letters of the domain name in uncommon places, such as Z, P, Q, etc.

Domain names are easy to understand

When a user hears or sees your domain name for the first time, it is best to let them see the main content of your website at a glance. Of course, you can’t have your cake and eat it too, and you usually need to choose between a distinctive domain name and an easy-to-understand domain name.

When designing a domain name, you should try to avoid copyright conflicts with existing domain names. This will have a very bad impact on your website.

Domain names use professional terminology

If your website is very professional, it is also a good choice to use a professional term as the domain name. Because your customers are mainly concentrated in this industry, using professional terms as domain names will be more approachable to them, give them a professional feel, and increase their trust.